Visa (V) Moat Score : 9/10 (As of Jul. 19, 2025)

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What is Visa Moat Score?

Visa has the Moat Score of 9, which implies that the company might have Wide Moat - Clear and robust wide moat.

Visa has Wide Moat: Visa Inc possesses a robust wide moat due to its dominant market position, strong brand, and extensive network effects. It benefits from significant customer switching costs, superior distribution, and pricing power, supported by continuous innovation and regulatory barriers.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Visa might have Wide Moat - Clear and robust wide moat.

Competitive Comparison of Visa's Moat Score

For the Credit Services subindustry, Visa's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Visa's Moat Score Distribution in the Credit Services Industry

For the Credit Services industry and Financial Services sector, Visa's Moat Score distribution charts can be found below:

* The bar in red indicates where Visa's Moat Score falls into.

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Visa (NYSE:V) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score	Moat Level
10	Wide Moat - Exceptionally dominant and durable wide moat
8 - 9	Wide Moat - Clear and robust wide moat
7	Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6	Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5	Narrow Moat - Solid narrow moat
4	Narrow Moat - Discernible but modest moat
1 - 3	No Moat - Very weak/transient advantages
0	No Moat - No discernible moat

Visa Moat Score Related Terms

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Visa Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Financial Services » Credit Services » Visa Inc (NYSE:V) » Definitions » Moat Score

Comparable Companies

Traded in Other Exchanges

VISA:Poland V:Peru V:Mexico 1V:Italy 3V64d:UK 0QZ0:UK 3V6:Germany 3V64:Germany 3V64:Germany 3V64:Germany 3V64:Germany V:Chile VISA:Canada VISA34:Brazil VISA:Austria V:Argentina

Address

P.O. Box 8999, San Francisco, CA, USA, 94128-8999

Website

https://www.usa.visa.com

Visa is the largest payment processor in the world. In fiscal 2023, it processed almost $15 trillion in total volume. Visa operates in over 200 countries and processes transactions in over 160 currencies. Its systems are capable of processing over 65,000 transactions per second.

Executives

Paul D Fabara	officer: CHIEF RISK OFFICER	200 VESEY STREET, NEW YORK NY 10285
Julie B Rottenberg	officer: GENERAL COUNSEL	C/O VISA INC, POB 8999, SAN FRANCISCO CA 94128
Ryan Mcinerney	officer: PRESIDENT	C/O VISA INC., PO BOX 8999, SAN FRANCISCO CA 94128
Peter M Andreski	officer: GBL CORP CONTROLLER, CAO	C/O VISA INC., POB 8999, SAN FRANCISCO CA 94128
Tullier Kelly Mahon	officer: V.CHAIR, CHF PPL & ADM OFF	C/O VISA INC., PO BOX 8999, SAN FRANCISCO CA 94128
Rajat Taneja	officer: PRESIDENT, TECHNOLOGY	C/O ELECTRONIC ARTS INC., 209 REDWOOD SHORES PARKWAY, LEGAL DEPT., REDWOOD CITY CA 94065
Lloyd Carney	director	C/O MICROMUSE INC, 139 TOWNSEND ST, SAN FRANCISCO CA 94107
Kelly Alfred F Jr	director, officer: CHAIRMAN & CEO	AMERICAN EXPRESS COMPANY, 200 VESEY STREET, NEW YORK NY 10285
Chris Suh	officer: CHIEF FINANCIAL OFFICER	C/O CARDLYTICS, INC., 675 PONCE DE LEON AVE. NE, STE 6000, ATLANTA GA 30308
Vasant M Prabhu	officer: VICE CHAIR, CFO	C/O SAFEWAY INC, 5918 STONERIDGE MALL ROAD, PLEASANTON CA 94588
Pam Murphy	director	1201 S. 2ND STREET, MILWAUKEE WI 53204
Kermit R Crawford	director	200 WILMOT ROAD, DEERFIELD IL 60015
Teri List	director	2200 PENNSYLVANIA AVENUE, SUITE 800W, WASHINGTON DC 20037
Robert W Matschullat	director	C/O THE CLOROX COMPANY, 1221 BROADWAY, OAKLAND CA 94612
James H Hoffmeister	officer: GBL CORP CONTROLLER, CAO	C/O VISA INC., PO BOX 8999, SAN FRANCISCO CA 94128